When to use a ready-made employee experience survey and when to create your own survey?

Nov 6, 2023

Written by

Karoliina Jarenko

When a company wants to assess the experiences and satisfaction of their employees, it is important to choose the right survey method. When to opt for a ready-made package on the market and when to build your own? Here are a few reasons for both solutions.

Ready Employee Experience Survey - a Quick and Convenient Option


  1. Time constraints: When time is limited and a quick survey process is needed, a ready-made survey can be the best option. You can use a ready-made template without the hassle of extensive survey planning.


  2. Limited resources: Small companies or organizations with limited resources for survey planning can benefit from ready-made surveys that are already tested and effective.


  3. Industry best practices: Ready-made surveys usually contain standardized questions and industry best practices, so you can make use of practical knowledge.

  4. Comparison data: Using a ready-made survey, you can compare results with other companies in the same industry and assess how your organization performs in relation to others.

  5. Lack of expertise: If your organization lacks experienced survey design and analysis, a ready-made survey can provide a solid foundation for evaluating employee experiences.

"Often the best approach may be a hybrid approach, where a ready-made survey serves as a foundation and customized questions are added to it."

"Often the best approach may be a hybrid approach, where a ready-made survey serves as a foundation and customized questions are added to it."

Customized Employee Experience Survey - tailored to your needs


  1. Your organization's uniqueness: Your company has special values or unique cultural traits that are not present in ready-made surveys. A customized survey allows highlighting them in employee surveys as well.

  2. Ensuring strengths: Your company has strengths related to employer branding, employee experience, and service/production quality, the realization of which you want to monitor and ensure they remain strengths in the future. A customized survey enables the inclusion of such aspects in the questions.


  3. Developing strengths: A customized survey enables the creation of questions that address the specific needs and challenges of your organization. Through customized questions, the impact of ongoing development projects can be monitored, and identified weaknesses can be developed into strengths.


  4. Confidentiality and enthusiasm: In some situations, employees may feel more trust and enthusiasm towards their organization's survey. 


  5. Continuous improvement: For long-term employee participation and continuous development, a customized survey can be adapted over time to meet the changing needs of the organization.


In summary, the best option may often be a hybrid approach, where a ready-made survey serves as a foundation and customized questions are added to it. This way, you can combine the efficiency of a ready-made model with the need to gather individual information about employee experiences. The final decision depends on the organization's goals, resources, and specific workforce characteristics.


When a company wants to assess the experiences and satisfaction of their employees, it is important to choose the right survey method. When to opt for a ready-made package on the market and when to build your own? Here are a few reasons for both solutions.

When to use a ready-made employee experience survey and when to create your own survey?

Nov 6, 2023

Written by

Karoliina Jarenko

Ready Employee Experience Survey - a Quick and Convenient Option


  1. Time constraints: When time is limited and a quick survey process is needed, a ready-made survey can be the best option. You can use a ready-made template without the hassle of extensive survey planning.


  2. Limited resources: Small companies or organizations with limited resources for survey planning can benefit from ready-made surveys that are already tested and effective.


  3. Industry best practices: Ready-made surveys usually contain standardized questions and industry best practices, so you can make use of practical knowledge.

  4. Comparison data: Using a ready-made survey, you can compare results with other companies in the same industry and assess how your organization performs in relation to others.

  5. Lack of expertise: If your organization lacks experienced survey design and analysis, a ready-made survey can provide a solid foundation for evaluating employee experiences.

"Often the best approach may be a hybrid approach, where a ready-made survey serves as a foundation and customized questions are added to it."

Customized Employee Experience Survey - tailored to your needs


  1. Your organization's uniqueness: Your company has special values or unique cultural traits that are not present in ready-made surveys. A customized survey allows highlighting them in employee surveys as well.

  2. Ensuring strengths: Your company has strengths related to employer branding, employee experience, and service/production quality, the realization of which you want to monitor and ensure they remain strengths in the future. A customized survey enables the inclusion of such aspects in the questions.


  3. Developing strengths: A customized survey enables the creation of questions that address the specific needs and challenges of your organization. Through customized questions, the impact of ongoing development projects can be monitored, and identified weaknesses can be developed into strengths.


  4. Confidentiality and enthusiasm: In some situations, employees may feel more trust and enthusiasm towards their organization's survey. 


  5. Continuous improvement: For long-term employee participation and continuous development, a customized survey can be adapted over time to meet the changing needs of the organization.


In summary, the best option may often be a hybrid approach, where a ready-made survey serves as a foundation and customized questions are added to it. This way, you can combine the efficiency of a ready-made model with the need to gather individual information about employee experiences. The final decision depends on the organization's goals, resources, and specific workforce characteristics.